OBILE INTERACTIVE GROUP SECURE MOBILE CONTRACT WITH FIVE

1st September 2008, London: Mobile Interactive Group has secured the preferred supplier contract with FIVE for the provision of mobile interactive services across all of their flagship TV shows including The Gadget Show and Fifth Gear. Mobile interactivity for one of the UK's leading broadcasters will be powered by MIDAS™ - MIG's high capacity mobile interactive delivery application solution.

The main objective of implementing a host of strategic mobile services, including feedback, alerts services and more, is to put the consumer at the heart of programming: To engage with the viewers and to make them an integral part of the shows in the most compliant way possible.

As part of MIG's pioneering position for the provision of mobile interactive services to the broadcast market, MIG have been working with mobile operators, broadcasters and governing bodies such as PhonepayPlus to offer a compliant and trusted solution to its clients in a fast changing regulatory environment.

Paul Gill, Commercial Development Manager, FIVE said, "We have a great relationship with the team at MIG and we've been working closely with them to put the service and operational framework in place. Their knowledge and expertise in the broadcast market is exceptional and it's imperative for FIVE to partner with the industry leaders. MIG's mobile messaging platform MIDAS™ is tried and tested by other leading broadcasters and production companies in the market place, which gives us 100% confidence in MIG's ability to deliver a robust and compliant solution for FIVE."

Barry Houlihan, MD, MIG said, "Our partnership with Five demonstrates MIG's leading position in the broadcast market. MIG is now recognised as the defacto mobile interactive partner of choice and now delivers full service mobile interactive solutions for the majority of major broadcasters, production and media companies in the UK. The broadcast team at MIG will work with FIVE on their mobile strategy, to increase consumer interactivity and to launch interactive services across the channel through our mobile messaging platform MIDAS™."

"We plan to extend the group service offering to FIVE through MIG's sister company Jigsaw (www.digital-jigsaw.com), which will be working with FIVE's sponsorship and advertising teams to provide mobile interactivity to their brands and advertisers."